According to a survey conducted by Rakuten Insight in July 2024, 36 percent of respondents in Taiwan reported making two to three luxury purchases per year. Notably, about 22 percent of all respondents stated they had never purchased any luxury goods.
Frequency of consuming luxury goods in Taiwan as of July 2024
This question was phrased by the source as follows: "How often do you buy luxury goods or high-end product within a year? (e.g. jewelry, cosmetics, watches, shoes, etc.)"
Among a total of 10,065 survey respondents, 6,152 were women and 3,913 were men.
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Rakuten Insight. (September 3, 2024). Frequency of consuming luxury goods in Taiwan as of July 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1493874/taiwan-purchase-frequency-of-luxury-goods/
Rakuten Insight. "Frequency of consuming luxury goods in Taiwan as of July 2024." Chart. September 3, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1493874/taiwan-purchase-frequency-of-luxury-goods/
Rakuten Insight. (2024). Frequency of consuming luxury goods in Taiwan as of July 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1493874/taiwan-purchase-frequency-of-luxury-goods/
Rakuten Insight. "Frequency of Consuming Luxury Goods in Taiwan as of July 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493874/taiwan-purchase-frequency-of-luxury-goods/
Rakuten Insight, Frequency of consuming luxury goods in Taiwan as of July 2024 Statista, https://www.statista.com/statistics/1493874/taiwan-purchase-frequency-of-luxury-goods/ (last visited November 23, 2024)
Frequency of consuming luxury goods in Taiwan as of July 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493874/taiwan-purchase-frequency-of-luxury-goods/
