According to a survey conducted by Rakuten Insight in July 2024, around 40 percent of respondents in Taiwan aged 16 to 34 reported making two to three luxury purchases annually. Notably, 15 percent of respondents aged between 16 and 24 years had never bought any luxury items.
Frequency of consuming luxury goods among consumers in Taiwan as of July 2024, by age group
This question was phrased by the source as follows: "How often do you buy luxury goods or high-end product within a year? (e.g. jewelry, cosmetics, watches, shoes, etc.)"
Among a total of 10,065 survey respondents, 6,152 were women and 3,913 were men.
Percentage points exceeding or missing from 100 percent are probably due to rounding.
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Rakuten Insight. (September 3, 2024). Frequency of consuming luxury goods among consumers in Taiwan as of July 2024, by age group [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1493873/taiwan-purchase-frequency-of-luxury-goods-by-age-group/
Rakuten Insight. "Frequency of consuming luxury goods among consumers in Taiwan as of July 2024, by age group." Chart. September 3, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1493873/taiwan-purchase-frequency-of-luxury-goods-by-age-group/
Rakuten Insight. (2024). Frequency of consuming luxury goods among consumers in Taiwan as of July 2024, by age group. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1493873/taiwan-purchase-frequency-of-luxury-goods-by-age-group/
Rakuten Insight. "Frequency of Consuming Luxury Goods among Consumers in Taiwan as of July 2024, by Age Group." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493873/taiwan-purchase-frequency-of-luxury-goods-by-age-group/
Rakuten Insight, Frequency of consuming luxury goods among consumers in Taiwan as of July 2024, by age group Statista, https://www.statista.com/statistics/1493873/taiwan-purchase-frequency-of-luxury-goods-by-age-group/ (last visited November 23, 2024)
Frequency of consuming luxury goods among consumers in Taiwan as of July 2024, by age group [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493873/taiwan-purchase-frequency-of-luxury-goods-by-age-group/
