According to a survey conducted by Rakuten Insight in July 2024, around 40 percent of Chinese respondents aged 35 to 44 reported making two to three luxury purchases annually. In contrast, 44 percent of those aged 55 and older stated they had never purchased luxury items.
Frequency of consuming luxury goods in China as of July 2024, by age group
This question was phrased by the source as follows: "How often do you buy luxury goods or high-end product within a year? (e.g. jewelry, cosmetics, watches, shoes, etc.) "
Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.
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Rakuten Insight. (September 3, 2024). Frequency of consuming luxury goods in China as of July 2024, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1493871/china-purchase-frequency-of-luxury-goods-by-age-group/
Rakuten Insight. "Frequency of consuming luxury goods in China as of July 2024, by age group." Chart. September 3, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1493871/china-purchase-frequency-of-luxury-goods-by-age-group/
Rakuten Insight. (2024). Frequency of consuming luxury goods in China as of July 2024, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1493871/china-purchase-frequency-of-luxury-goods-by-age-group/
Rakuten Insight. "Frequency of Consuming Luxury Goods in China as of July 2024, by Age Group." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493871/china-purchase-frequency-of-luxury-goods-by-age-group/
Rakuten Insight, Frequency of consuming luxury goods in China as of July 2024, by age group Statista, https://www.statista.com/statistics/1493871/china-purchase-frequency-of-luxury-goods-by-age-group/ (last visited December 30, 2024)
Frequency of consuming luxury goods in China as of July 2024, by age group [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493871/china-purchase-frequency-of-luxury-goods-by-age-group/
