Luxury brand awareness in China 2024, by gender

Published by
Yihan Ma,
Dec 20, 2024

According to a survey conducted by Rakuten Insight in July 2024, 88 percent of female respondents and 86 percent of male respondents in China reported being familiar with Chanel as a luxury brand. Dior and Hermes were also renowned luxury brands among Chinese consumers.

Luxury brand awareness in China as of July 2024, by consumer gender

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

September 2024

Region

China

Survey time period

July 11 to 30, 2024

Number of respondents

3,838 respondents

Age group

16 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Which of the following global luxury brands are you aware of? (Choose all that applies)" 

Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Luxury goods market in China "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Luxury goods market in China

Overview

5

Market segments

5

Distribution channels

4

Brands

3

Consumption and consumer perspective

7

Further Content: You might find this interesting as well

Topics

Luxury goods market in the Asia-Pacific regionLuxury goods market in ChinaLuxury goods in EuropeRetail shopping behavior in ThailandShopping behavior in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.