Luxury brand awareness in Taiwan 2024
According to a survey conducted by Rakuten Insight in July 2024, 89 percent of respondents in Taiwan reported being familiar with Chanel as a luxury brand. Hermes and Dior were also renowned luxury brands there.
Luxury brand awareness in Taiwan as of July 2024
Source
In cooperation with
Release date
September 2024
More information
Region
Taiwan
Survey time period
July 11 to 30, 2024
Number of respondents
10,065 respondents
Age group
16 years and older
Special properties
multiple answers were allowed
Method of interview
Online survey
Supplementary notes
The question was phrased by the source as follows: "Which of the following global luxury brands are you aware of? (Choose all that applies)"
Among a total of 10,065 survey respondents, 6,152 were women and 3,913 were men.
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Access limited to Free Statistics. Premium Statistics are not included.
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Rakuten Insight. (September 4, 2024). Luxury brand awareness in Taiwan as of July 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1493865/taiwan-luxury-brand-awareness/
Rakuten Insight. "Luxury brand awareness in Taiwan as of July 2024." Chart. September 4, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1493865/taiwan-luxury-brand-awareness/
Rakuten Insight. (2024). Luxury brand awareness in Taiwan as of July 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1493865/taiwan-luxury-brand-awareness/
Rakuten Insight. "Luxury Brand Awareness in Taiwan as of July 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1493865/taiwan-luxury-brand-awareness/
Rakuten Insight, Luxury brand awareness in Taiwan as of July 2024 Statista, https://www.statista.com/statistics/1493865/taiwan-luxury-brand-awareness/ (last visited November 23, 2024)
Luxury brand awareness in Taiwan as of July 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1493865/taiwan-luxury-brand-awareness/