According to a survey conducted by Rakuten Insight in July 2024 in Taiwan, approximately 77 percent of respondents aged 16 to 24 obtained information about luxury items through social media channels. Those aged 45 and above mainly gather information from brand websites.
Preferred information sources for luxury consumption in Taiwan as of July 2024, by age group
The question was phrased by the source as follows: "Where do you see/find the most information about luxury brands' goods? (Choose up to 3 of the most relevant answers)"
Among a total of 10,065 survey respondents, 6,152 were women and 3,913 were men.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (September 4, 2024). Preferred information sources for luxury consumption in Taiwan as of July 2024, by age group [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1493862/taiwan-leading-information-sources-for-luxury-products-by-age-group/
Rakuten Insight. "Preferred information sources for luxury consumption in Taiwan as of July 2024, by age group." Chart. September 4, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1493862/taiwan-leading-information-sources-for-luxury-products-by-age-group/
Rakuten Insight. (2024). Preferred information sources for luxury consumption in Taiwan as of July 2024, by age group. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1493862/taiwan-leading-information-sources-for-luxury-products-by-age-group/
Rakuten Insight. "Preferred Information Sources for Luxury Consumption in Taiwan as of July 2024, by Age Group." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1493862/taiwan-leading-information-sources-for-luxury-products-by-age-group/
Rakuten Insight, Preferred information sources for luxury consumption in Taiwan as of July 2024, by age group Statista, https://www.statista.com/statistics/1493862/taiwan-leading-information-sources-for-luxury-products-by-age-group/ (last visited November 23, 2024)
Preferred information sources for luxury consumption in Taiwan as of July 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1493862/taiwan-leading-information-sources-for-luxury-products-by-age-group/
