According to a survey conducted by Rakuten Insight in July 2024 in Taiwan, social media emerged as the primary source for luxury goods information, with 64 percent of female respondents and 53 percent of male respondents identifying it as their main resource for luxury goods information. Brand websites, and physical stores were also important information sources for many of the respondents.
Preferred information sources for luxury consumption in Taiwan as of July 2024, by gender
The question was phrased by the source as follows: "Where do you see/find the most information about luxury brands' goods? (Choose up to 3 of the most relevant answers)"
Among a total of 10,065 survey respondents, 6,152 were women and 3,913 were men.
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Rakuten Insight. (September 4, 2024). Preferred information sources for luxury consumption in Taiwan as of July 2024, by gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1493859/taiwan-leading-information-sources-for-luxury-products-by-gender/
Rakuten Insight. "Preferred information sources for luxury consumption in Taiwan as of July 2024, by gender." Chart. September 4, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1493859/taiwan-leading-information-sources-for-luxury-products-by-gender/
Rakuten Insight. (2024). Preferred information sources for luxury consumption in Taiwan as of July 2024, by gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1493859/taiwan-leading-information-sources-for-luxury-products-by-gender/
Rakuten Insight. "Preferred Information Sources for Luxury Consumption in Taiwan as of July 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1493859/taiwan-leading-information-sources-for-luxury-products-by-gender/
Rakuten Insight, Preferred information sources for luxury consumption in Taiwan as of July 2024, by gender Statista, https://www.statista.com/statistics/1493859/taiwan-leading-information-sources-for-luxury-products-by-gender/ (last visited November 23, 2024)
Preferred information sources for luxury consumption in Taiwan as of July 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1493859/taiwan-leading-information-sources-for-luxury-products-by-gender/
