According to a survey conducted by Rakuten Insight in July 2024, 42 percent of respondents in Hong Kong reported practicality as the key factors influencing their luxury goods purchases. Other key factors included quality, brand value, and cost-effectiveness.
Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024
This question was phrased by the source as follows: "What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)"
Among a total of 2,506 survey respondents, 1,533 were women and 973 were men.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (September 3, 2024). Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. "Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024." Chart. September 3, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. (2024). Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. "Main Factors Affecting Decisions to Purchase Luxury Goods among Hong Kong Consumers as of July 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight, Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024 Statista, https://www.statista.com/statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/ (last visited December 21, 2024)
Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
