According to a survey conducted by Rakuten Insight in July 2024 in Taiwan, practicality was the primary factor influencing luxury goods purchases, with 51 percent of respondents reporting their attention to it. Meanwhile, around 36 percent of respondents would consider cost-effectiveness when making luxury purchase decisions.
Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024
This question was phrased by the source as follows: "What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)"
Among a total of 10,065 survey respondents, 6,152 were women and 3,913 were men.
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Rakuten Insight. (September 3, 2024). Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024 [Graph]. In Statista. Retrieved November 27, 2024, from https://www.statista.com/statistics/1493840/taiwan-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. "Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024." Chart. September 3, 2024. Statista. Accessed November 27, 2024. https://www.statista.com/statistics/1493840/taiwan-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. (2024). Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024. Statista. Statista Inc.. Accessed: November 27, 2024. https://www.statista.com/statistics/1493840/taiwan-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. "Main Factors Affecting Decisions to Purchase Luxury Goods among Consumers in Taiwan as of July 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493840/taiwan-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight, Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024 Statista, https://www.statista.com/statistics/1493840/taiwan-key-factors-influencing-luxury-goods-purchases/ (last visited November 27, 2024)
Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493840/taiwan-key-factors-influencing-luxury-goods-purchases/
