During a survey among business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States published in April 2024, around 40 percent said they would like their employers to invest more in digital communication channels. Advertising and media followed, mentioned by 22 percent, while data and advanced analytics rounded up the top three, cited by 19 percent of the respondents.
Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024
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EY. (April 16, 2024). Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1493838/investment-priorities-b2b2c-companies-united-states/
EY. "Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024." Chart. April 16, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1493838/investment-priorities-b2b2c-companies-united-states/
EY. (2024). Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1493838/investment-priorities-b2b2c-companies-united-states/
EY. "Areas in Which Business-to-business-to-consumer (B2b2c) Chief Marketing Officers (Cmos) at Financial Services Companies Would like Their Firms to Invest More in The United States as of April 2024." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/1493838/investment-priorities-b2b2c-companies-united-states/
EY, Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024 Statista, https://www.statista.com/statistics/1493838/investment-priorities-b2b2c-companies-united-states/ (last visited November 21, 2024)
Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024 [Graph], EY, April 16, 2024. [Online]. Available: https://www.statista.com/statistics/1493838/investment-priorities-b2b2c-companies-united-states/
