According to a survey conducted by Rakuten Insight in July 2024, practicality was the primary factor influencing luxury goods purchases in Taiwan. Around 54 percent of female respondents and 48 percent of male respondents highlighted its importance in their purchasing decisions.
Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024, by consumer gender
This question was phrased by the source as follows: "What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)"
Among a total of 10,065 survey respondents, 6,152 were women and 3,913 were men.
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Rakuten Insight. (September 3, 2024). Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024, by consumer gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1493832/taiwan-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight. "Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024, by consumer gender." Chart. September 3, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1493832/taiwan-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight. (2024). Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024, by consumer gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1493832/taiwan-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight. "Main Factors Affecting Decisions to Purchase Luxury Goods among Consumers in Taiwan as of July 2024, by Consumer Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493832/taiwan-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight, Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024, by consumer gender Statista, https://www.statista.com/statistics/1493832/taiwan-key-factors-influencing-luxury-goods-purchases-by-gender/ (last visited November 23, 2024)
Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024, by consumer gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493832/taiwan-key-factors-influencing-luxury-goods-purchases-by-gender/
