According to a survey conducted by Rakuten Insight in July 2024, practicality was the primary factor influencing luxury goods purchases for Hong Kong shoppers. Around 44 percent of female respondents and 39 percent of male respondents highlighted its importance in their purchasing decisions.
Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024, by consumer gender
This question was phrased by the source as follows: "What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)"
Among a total of 2,506 survey respondents, 1,533 were women and 973 were men.
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Rakuten Insight. (September 3, 2024). Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024, by consumer gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1493829/hong-long-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight. "Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024, by consumer gender." Chart. September 3, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1493829/hong-long-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight. (2024). Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024, by consumer gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1493829/hong-long-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight. "Main Factors Affecting Decisions to Purchase Luxury Goods among Hong Kong Consumers as of July 2024, by Consumer Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493829/hong-long-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight, Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024, by consumer gender Statista, https://www.statista.com/statistics/1493829/hong-long-key-factors-influencing-luxury-goods-purchases-by-gender/ (last visited December 22, 2024)
Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024, by consumer gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493829/hong-long-key-factors-influencing-luxury-goods-purchases-by-gender/
