According to a survey conducted by Rakuten Insight in July 2024, around 46 percent of male respondents in China chose high quality as a key factor to consider when buying luxury goods. Quality was also a main factor influencing the purchase decisions of about 41 percent of female respondents.
Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024, by consumer gender
This question was phrased by the source as follows: "What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)"
Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.
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Rakuten Insight. (September 3, 2024). Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024, by consumer gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1493825/china-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight. "Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024, by consumer gender." Chart. September 3, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1493825/china-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight. (2024). Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024, by consumer gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1493825/china-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight. "Main Factors Affecting Decisions to Purchase Luxury Goods among Chinese Consumers as of July 2024, by Consumer Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493825/china-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight, Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024, by consumer gender Statista, https://www.statista.com/statistics/1493825/china-key-factors-influencing-luxury-goods-purchases-by-gender/ (last visited December 21, 2024)
Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024, by consumer gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493825/china-key-factors-influencing-luxury-goods-purchases-by-gender/
