Most popular luxury goods categories in Taiwan 2024

Published by
Xin Ou,
Sep 24, 2024

According to a survey conducted by Rakuten Insight in July 2024, technology products emerged as the most popular luxury items in Taiwan, with 44 percent of respondents expressing their intention to purchase. Notably, 59 percent of male respondents indicating a willingness to buy these items.

Leading luxury goods categories among consumers in Taiwan as of July 2024

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Release date

September 2024

Region

Taiwan

Survey time period

July 11 to 30, 2024

Number of respondents

10,065 respondents

Age group

16 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following luxury goods would you prefer to buy? (Choose all that applies)"

Among a total of 10,065 survey respondents, 6,152 were women and 3,913 were men.

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Topics

Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury goods in EuropeChow Tai Fook Jewellery Group
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