Shiseido's ad spendings FY 2022-2023

Published by C. Diep, Oct 23, 2024

Shiseido spent almost 109 billion Japanese yen on advertising in fiscal year 2023, increasing the share of media expenses in sales, general, and administrative expenses to 11 percent. Shiseido Company, Limited is a major Japanese cosmetics company that also operates in overseas markets.

Media expenses of Shiseido Company, Limited from fiscal year 2022 to 2023 (in billion Japanese yen)

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Release date

March 2024

Region

Japan

Survey time period

fiscal years 2022 and 2023; the company's fiscal years ran from January 1 to December 31 of each stated years

Special properties

consolidated figures

Supplementary notes

100 Japanese yen equal 0.69 U.S. dollars or 0.62 euros as of October 2024.
Values have been rounded.

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Topics

Shiseido Company, LimitedBeauty industry in JapanFashion industry in JapanCosmetics in the Asia-Pacific regionWellness in Japan
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