Shiseido spent almost 109 billion Japanese yen on advertising in fiscal year 2023, increasing the share of media expenses in sales, general, and administrative expenses to 11 percent. Shiseido Company, Limited is a major Japanese cosmetics company that also operates in overseas markets.
Media expenses of Shiseido Company, Limited from fiscal year 2022 to 2023
(in billion Japanese yen)
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Shiseido. (March 25, 2024). Media expenses of Shiseido Company, Limited from fiscal year 2022 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1493797/shiseido-media-expenses/
Shiseido. "Media expenses of Shiseido Company, Limited from fiscal year 2022 to 2023 (in billion Japanese yen)." Chart. March 25, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1493797/shiseido-media-expenses/
Shiseido. (2024). Media expenses of Shiseido Company, Limited from fiscal year 2022 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1493797/shiseido-media-expenses/
Shiseido. "Media Expenses of Shiseido Company, Limited from Fiscal Year 2022 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1493797/shiseido-media-expenses/
Shiseido, Media expenses of Shiseido Company, Limited from fiscal year 2022 to 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1493797/shiseido-media-expenses/ (last visited October 31, 2024)
Media expenses of Shiseido Company, Limited from fiscal year 2022 to 2023 (in billion Japanese yen) [Graph], Shiseido, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1493797/shiseido-media-expenses/