Millennials consumers' opinion on luxury brands accessibility in the U.S. 2021-2024

Published by
Tugba Sabanoglu,
Sep 25, 2024

More than half of U.S. individuals in the age bracket 30-44 think luxury brands should be more accessible by widening their selection of goods. Only a little above 20 percent of those surveyed said luxury brands should be on the upper price range and remain exclusive. 

Opinions on accessibility of luxury brands among millennials in the United States from 2021 to 2024

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Release date

August 2024

Region

North America, United States

Survey time period

2021 to 2024

Number of respondents

988 - 1137

Special properties

Sample size refers to the total adults

Supplementary notes

Data shown represent the responses from the age group 30-44.

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Statistics on " Luxury goods industry, Gen Z and millennials "

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Overview

5

Brand rankings

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Attitudes towards luxury sector

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Social media interactions

4

Purchase channels

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