According to a survey conducted by Rakuten Insight in July 2024 in China, 69 percent of female respondents expressed purchasing intention for cosmetics and skincare products. Both men and women showed strong demand for luxury clothing and footwear, with over 40 percent of respondents indicating a willingness to purchase in these categories.
Leading luxury goods categories among Chinese consumers as of July 2024, by consumer gender
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Rakuten Insight. (September 3, 2024). Leading luxury goods categories among Chinese consumers as of July 2024, by consumer gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1493743/china-popular-luxury-goods-by-gender/
Rakuten Insight. "Leading luxury goods categories among Chinese consumers as of July 2024, by consumer gender." Chart. September 3, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1493743/china-popular-luxury-goods-by-gender/
Rakuten Insight. (2024). Leading luxury goods categories among Chinese consumers as of July 2024, by consumer gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1493743/china-popular-luxury-goods-by-gender/
Rakuten Insight. "Leading Luxury Goods Categories among Chinese Consumers as of July 2024, by Consumer Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493743/china-popular-luxury-goods-by-gender/
Rakuten Insight, Leading luxury goods categories among Chinese consumers as of July 2024, by consumer gender Statista, https://www.statista.com/statistics/1493743/china-popular-luxury-goods-by-gender/ (last visited December 21, 2024)
Leading luxury goods categories among Chinese consumers as of July 2024, by consumer gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493743/china-popular-luxury-goods-by-gender/
