According to a survey conducted by Rakuten Insight in July 2024, 38 percent of female respondents and 23 percent of male respondents in Taiwan reported making two to three luxury purchases per year. Notably, about 25 percent of male respondents stated they had never purchased any luxury goods.
Frequency of consuming luxury goods in Taiwan as of July 2024, by consumer gender
This question was phrased by the source as follows: "How often do you buy luxury goods or high-end product within a year? (e.g. jewelry, cosmetics, watches, shoes, etc.)"
Among a total of 10,065 survey respondents, 6,152 were women and 3,913 were men.
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Rakuten Insight. (September 3, 2024). Frequency of consuming luxury goods in Taiwan as of July 2024, by consumer gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1493721/taiwan-purchase-frequency-of-luxury-goods-by-gender/
Rakuten Insight. "Frequency of consuming luxury goods in Taiwan as of July 2024, by consumer gender." Chart. September 3, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1493721/taiwan-purchase-frequency-of-luxury-goods-by-gender/
Rakuten Insight. (2024). Frequency of consuming luxury goods in Taiwan as of July 2024, by consumer gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1493721/taiwan-purchase-frequency-of-luxury-goods-by-gender/
Rakuten Insight. "Frequency of Consuming Luxury Goods in Taiwan as of July 2024, by Consumer Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493721/taiwan-purchase-frequency-of-luxury-goods-by-gender/
Rakuten Insight, Frequency of consuming luxury goods in Taiwan as of July 2024, by consumer gender Statista, https://www.statista.com/statistics/1493721/taiwan-purchase-frequency-of-luxury-goods-by-gender/ (last visited November 23, 2024)
Frequency of consuming luxury goods in Taiwan as of July 2024, by consumer gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493721/taiwan-purchase-frequency-of-luxury-goods-by-gender/
