About half of U.S. individuals in the age bracket 18-29 think luxury brands should widen their selection of goods and be more accessible to consumers. Only a little above 20 percent of those surveyed said luxury brands should be on the upper price range and remain exclusive.
Opinions on accessibility of luxury brands among Gen Z consumers in the United States in 2024
Characteristic
Should offer a selection of goods so as to be accessible to more people
Goods should be at the upper end of the price range so as not to erode the value of the brand
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YouGov. (August 28, 2024). Opinions on accessibility of luxury brands among Gen Z consumers in the United States in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1493712/luxury-accessibility-opinions-gen-z/
YouGov. "Opinions on accessibility of luxury brands among Gen Z consumers in the United States in 2024." Chart. August 28, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1493712/luxury-accessibility-opinions-gen-z/
YouGov. (2024). Opinions on accessibility of luxury brands among Gen Z consumers in the United States in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1493712/luxury-accessibility-opinions-gen-z/
YouGov. "Opinions on Accessibility of Luxury Brands among Gen Z Consumers in The United States in 2024." Statista, Statista Inc., 28 Aug 2024, https://www.statista.com/statistics/1493712/luxury-accessibility-opinions-gen-z/
YouGov, Opinions on accessibility of luxury brands among Gen Z consumers in the United States in 2024 Statista, https://www.statista.com/statistics/1493712/luxury-accessibility-opinions-gen-z/ (last visited November 21, 2024)
Opinions on accessibility of luxury brands among Gen Z consumers in the United States in 2024 [Graph], YouGov, August 28, 2024. [Online]. Available: https://www.statista.com/statistics/1493712/luxury-accessibility-opinions-gen-z/
