Influencing factors to buy luxury goods in Malaysia 2024, by gender

Published by
Amanda Siddharta,
Sep 18, 2024

According to a survey by Rakuten Insight in July 2024, quality was the main influencing factor for the majority of both female and male respondents in Malaysia in their decision to purchase a luxury item. The same survey revealed that Malaysian respondents mostly purchase luxury clothing.

Leading influencing factors to purchase luxury goods in Malaysia as of July 2024, by gender

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Release date

September 2024

Region

Malaysia

Survey time period

July 11 to 30, 2024

Number of respondents

10,081 respondents

Age group

16 years and older

Special properties

among 6,765 female and 3,316 male respondents

Method of interview

Online survey

Supplementary notes

Original question: “What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)”

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