Influencing factors to buy luxury goods in Malaysia 2024

Published by
Amanda Siddharta,
Sep 18, 2024

According to a survey by Rakuten Insight in July 2024, quality was the main influencing factor for 55 percent of respondents in Malaysia for choosing to purchase a luxury item. This was followed by design and brand value. The same survey revealed that Malaysian respondents mostly purchase luxury clothing. 

Leading influencing factors to purchase luxury goods in Malaysia as of July 2024

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Release date

September 2024

Region

Malaysia

Survey time period

July 11 to 30, 2024

Number of respondents

10,081 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: “What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)”

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Topics

Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Clothing and apparel market in EuropeM&A in the luxury goods sector
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