Awareness of global luxury brands in Malaysia 2024

Published by
Amanda Siddharta,
Sep 19, 2024

According to a survey by Rakuten Insight in July 2024, 69 percent of respondents in Malaysia were familiar with the luxury brand Gucci. This was followed by Dior, with brand awareness among 68 percent of respondents. Dior was also the most recognizable luxury brand for female respondents in the country.

Awareness of global luxury brands in Malaysia as of July 2024

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Release date

September 2024

Region

Malaysia

Survey time period

July 11 to 30, 2024

Number of respondents

10,081 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: “Which of the following global luxury brands are you aware of? (Choose all that applies)”

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Topics

Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Clothing and apparel market in EuropeM&A in the luxury goods sector
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