Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowAccording to a survey conducted in Germany between July 2023 and June 2024, 98 percent of Gen Z respondents owned a smartphone. Furthermore, over 40 percent of respondents belonging to that generation had wearables, such as smartwatches and health and fitness trackers.
Overview
Device ownership
Smartphones
Tablets and PCs
Consumption
Special focus: Gen Z and social media in the U.S.