Around 32 percent of respondents would pay more for an environmentally sustainable item than for a standard one, based on a survey conducted in Germany, Austria, and Switzerland in the summer of 2022.
Willingness to pay for sustainable clothing and shoes in Germany, Austria, and Switzerland in 2022
This question was asked during the survey in the following wording: "Imagine you are buying an item which fulfills the sustainability criteria most important to you. Which of the following statements best describes your willingness to pay for these items?"
2,028 respondents were surveyed in the whole DACH (Germany, Austria, Switzerland) region. The source does not provide information on the number of respondents in each country.
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Simon-Kucher & Partners. (February 27, 2023). Willingness to pay for sustainable clothing and shoes in Germany, Austria, and Switzerland in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1493622/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners. "Willingness to pay for sustainable clothing and shoes in Germany, Austria, and Switzerland in 2022." Chart. February 27, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1493622/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners. (2023). Willingness to pay for sustainable clothing and shoes in Germany, Austria, and Switzerland in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1493622/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners. "Willingness to Pay for Sustainable Clothing and Shoes in Germany, Austria, and Switzerland in 2022." Statista, Statista Inc., 27 Feb 2023, https://www.statista.com/statistics/1493622/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners, Willingness to pay for sustainable clothing and shoes in Germany, Austria, and Switzerland in 2022 Statista, https://www.statista.com/statistics/1493622/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/ (last visited December 22, 2024)
Willingness to pay for sustainable clothing and shoes in Germany, Austria, and Switzerland in 2022 [Graph], Simon-Kucher & Partners, February 27, 2023. [Online]. Available: https://www.statista.com/statistics/1493622/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
