Around 45 percent of respondents considered the durability and shelf life of a product very important regarding the sustainability of clothing and shoes, in the context of a purchase. 29 percent felt the same way about sustainable/ recyclable packaging. Figures are based on a survey conducted in Germany, Austria, and Switzerland in the summer of 2022.
Sustainability factors important for consumers when buying clothing and shoes in Germany, Austria, and Switzerland in 2022
Respondents had to order up to five factors in the order of importance. Afterwards, the purchase criteria relevance was converted to percentages. The wording chosen here may therefore differ slightly from the survey.
2,028 respondents were surveyed in the whole DACH (Germany, Austria, Switzerland) region. The source does not provide information on the number of respondents in each country.
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Simon-Kucher & Partners. (February 27, 2023). Sustainability factors important for consumers when buying clothing and shoes in Germany, Austria, and Switzerland in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1493606/clothing-and-shoes-sustainability-germany-austria-switzerland/
Simon-Kucher & Partners. "Sustainability factors important for consumers when buying clothing and shoes in Germany, Austria, and Switzerland in 2022." Chart. February 27, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1493606/clothing-and-shoes-sustainability-germany-austria-switzerland/
Simon-Kucher & Partners. (2023). Sustainability factors important for consumers when buying clothing and shoes in Germany, Austria, and Switzerland in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1493606/clothing-and-shoes-sustainability-germany-austria-switzerland/
Simon-Kucher & Partners. "Sustainability Factors Important for Consumers When Buying Clothing and Shoes in Germany, Austria, and Switzerland in 2022." Statista, Statista Inc., 27 Feb 2023, https://www.statista.com/statistics/1493606/clothing-and-shoes-sustainability-germany-austria-switzerland/
Simon-Kucher & Partners, Sustainability factors important for consumers when buying clothing and shoes in Germany, Austria, and Switzerland in 2022 Statista, https://www.statista.com/statistics/1493606/clothing-and-shoes-sustainability-germany-austria-switzerland/ (last visited December 30, 2024)
Sustainability factors important for consumers when buying clothing and shoes in Germany, Austria, and Switzerland in 2022 [Graph], Simon-Kucher & Partners, February 27, 2023. [Online]. Available: https://www.statista.com/statistics/1493606/clothing-and-shoes-sustainability-germany-austria-switzerland/
