The leading purchase criteria when buying clothing and shoes in Germany, Austria, and Switzerland were high durability, good prices and high product quality. Fewer consumers were concerned with whether the item was trendy. Figures are based on a survey conducted in the aforementioned countries in the summer of 2022.
February 2023
Austria, Germany, Switzerland
July to August 2022
2,028 respondents
Respondents had to order up to five factors in the order of importance. Afterwards, the purchase criteria relevance was converted to percentages. The wording chosen here may therefore differ slightly from the survey.
2,028 respondents were surveyed in the whole DACH (Germany, Austria, Switzerland) region. The source does not provide information on the number of respondents in each country.
* For commercial use only
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Overview
Product segments
Industry structure
Textile and clothing imports
Multichannel clothing retail
Expert assessments
Consumers
Market leaders
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
