According to a survey conducted in February 2023 among consumers in the United States, more than one-third of respondents ignored or deleted brand e-mails about half of the times they received them. Around 15 percent of respondents reported they always ignored or deleted marketing e-mails from brands, while only five percent of the surveyed U.S. consumers reported they never ignored brand communications via e-mail.
Share of consumers in the United States ignoring or deleting marketing e-mails from brands as of February 2023, by frequency
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Insider Intelligence. (July 20, 2023). Share of consumers in the United States ignoring or deleting marketing e-mails from brands as of February 2023, by frequency [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1493543/usl-consumers-ignoring-marketing-emails/
Insider Intelligence. "Share of consumers in the United States ignoring or deleting marketing e-mails from brands as of February 2023, by frequency." Chart. July 20, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1493543/usl-consumers-ignoring-marketing-emails/
Insider Intelligence. (2023). Share of consumers in the United States ignoring or deleting marketing e-mails from brands as of February 2023, by frequency. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1493543/usl-consumers-ignoring-marketing-emails/
Insider Intelligence. "Share of Consumers in The United States Ignoring or Deleting Marketing E-mails from Brands as of February 2023, by Frequency." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/1493543/usl-consumers-ignoring-marketing-emails/
Insider Intelligence, Share of consumers in the United States ignoring or deleting marketing e-mails from brands as of February 2023, by frequency Statista, https://www.statista.com/statistics/1493543/usl-consumers-ignoring-marketing-emails/ (last visited November 21, 2024)
Share of consumers in the United States ignoring or deleting marketing e-mails from brands as of February 2023, by frequency [Graph], Insider Intelligence, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/1493543/usl-consumers-ignoring-marketing-emails/
