Interest in fashion and trends Germany 2024

In 2024, around 34 million people in Germany were hardly or not at all interested in fashion and fashion trends. This was a slight decrease compared to the year before.

The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people in Germany interested in fashion and fashion trends from 2019 to 2024 (in millions)

Characteristic	Especially interested	Moderately interested	Hardly or not at all interested
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Release date

June 2024

More information

Region

Germany

Survey time period

2019 to 2024

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population from 14 years of age in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people.
2020: 23,191 respondents, representing 70.64 million people.
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.

2024: 23,485 respondents, representing 70.48 million people.

Further information on the methodology can be found here.
During the survey, the question was asked in the following wording: "It is often the case that one wants to find out more about something and is less interested in something else. Could you please take a look at these cards and distribute them on this sheet, depending on how interested you are. You can see what is on here. Topic: fashion, fashion trends.”

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