According to a survey on live commerce conducted by Rakuten Insight in the Asia-Pacific region in May 2024, 90 percent of respondents from the Philippines stated that they accessed social media platforms with shoppable features to purchase items. Such platforms include Facebook, TikTok, or Douyin. Live shopping on E-commerce marketplaces was also popular in Indonesia, Japan, South Korea, and also for respondents from Taiwan.
Live shopping platforms accessed to purchase an item in the Asia-Pacific region in 2024, by country or territory
Original question: "Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers)."
Examples of social media platforms with shoppable features include Xiaohongshu and Douyin for China, and Facebook, TikTok, Douyin for all other countries or territories.
Examples of video-streaming platforms include Bilibili for China, and YouTube for all other countries or territories.
Examples of live shopping on E-commerce marketplaces include Taobao and JD.com for China, and Bilibili for all other countries or territories.
Number of respondents in: China: 4,279; Hong Kong: 1,119;Â Indonesia: 7,059;Â India: 15,053 ;Â Japan: 46;Â South Korea: 2,257;Â Malaysia: 6,857;Â the Philippines: 8,221;Â Singapore: 1,986;Â Thailand: 10,848;Â Taiwan: 4,921;Â and Vietnam: 3,251.
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Rakuten Insight. (September 3, 2024). Live shopping platforms accessed to purchase an item in the Asia-Pacific region in 2024, by country or territory [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1493494/apac-live-shopping-platforms-to-purchase-items-by-country/
Rakuten Insight. "Live shopping platforms accessed to purchase an item in the Asia-Pacific region in 2024, by country or territory." Chart. September 3, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1493494/apac-live-shopping-platforms-to-purchase-items-by-country/
Rakuten Insight. (2024). Live shopping platforms accessed to purchase an item in the Asia-Pacific region in 2024, by country or territory. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1493494/apac-live-shopping-platforms-to-purchase-items-by-country/
Rakuten Insight. "Live Shopping Platforms Accessed to Purchase An Item in The Asia-pacific Region in 2024, by Country or Territory." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493494/apac-live-shopping-platforms-to-purchase-items-by-country/
Rakuten Insight, Live shopping platforms accessed to purchase an item in the Asia-Pacific region in 2024, by country or territory Statista, https://www.statista.com/statistics/1493494/apac-live-shopping-platforms-to-purchase-items-by-country/ (last visited November 21, 2024)
Live shopping platforms accessed to purchase an item in the Asia-Pacific region in 2024, by country or territory [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493494/apac-live-shopping-platforms-to-purchase-items-by-country/