Live shopping platforms to purchase items APAC 2024, by country or territory

Live shopping platforms accessed to purchase an item in the Asia-Pacific region in 2024, by country or territory

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Release date

September 2024

Region

Asia, APAC

Survey time period

May 9 to 31, 2024

Number of respondents

65,897 respondents

Age group

16 years and older

Supplementary notes

Original question: "Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers)."

Examples of social media platforms with shoppable features include Xiaohongshu and Douyin for China, and Facebook, TikTok, Douyin for all other countries or territories.

Examples of video-streaming platforms include Bilibili for China, and YouTube for all other countries or territories.

Examples of live shopping on E-commerce marketplaces include Taobao and JD.com for China, and Bilibili for all other countries or territories.

Number of respondents in:
China: 4,279;
Hong Kong: 1,119; 
Indonesia: 7,059; 
India: 15,053 ; 
Japan: 46; 
South Korea: 2,257; 
Malaysia: 6,857; 
the Philippines: 8,221; 
Singapore: 1,986; 
Thailand: 10,848; 
Taiwan: 4,921; 
and Vietnam: 3,251.

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