
Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowIn 2023, Millennials recorded the highest smartphone penetration rate in the United States, over 40 percent. Gen X and Gen Z ranked second and third, with a penetration rate of almost 89 percent and roughly 73 percent, respectively.
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Everything on "Gen Z and consumer tech" in one document: edited and divided into chapters, including detailed references.
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Marlene Greenfield
Vice President, Hearst Magazines
Overview
Device ownership
Smartphones
Tablets and PCs
Consumption
Special focus: Gen Z and social media in the U.S.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.