Live shopping platforms accessed to purchase an item Indonesia 2024

Published by Hanadian Nurhayati-Wolff, Sep 18, 2024

According to a survey by Rakuten Insight in May 2024, the majority of respondents in Indonesia said they accessed live shopping on e-commerce marketplaces to purchase an item. Meanwhile, seven percent of respondents reported purchasing through brand-specific websites.

Live shopping platforms accessed to purchase an item in Indonesia as of May 2024

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Release date

September 2024

Region

Indonesia

Survey time period

May 9 to 31, 2024

Number of respondents

7,059 respondents

Age group

16 years and older

Special properties

among those who participated in live commerce or live shopping events

Method of interview

Online survey

Supplementary notes

Original question: “Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers).”

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Usage

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Channels

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Topics

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