Preferred luxury goods Indonesia 2024, by gender

Published by Hanadian Nurhayati-Wolff, Sep 18, 2024

According to a survey by Rakuten Insight in July 2024, 44 percent of both female and male consumers in Indonesia said they prefer to purchase luxury clothing. In addition, female respondents in the country also prefer to buy luxury cosmetics and skincare, compared to just 13 percent of male respondents. Meanwhile, male Indonesian respondents have a high preference towards luxury technology.

Preferred luxury goods in Indonesia as of July 2024, by gender

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Release date

September 2024

Region

Indonesia

Survey time period

July 11 to 30, 2024

Number of respondents

10,372 respondents

Age group

16 years and older

Special properties

among 5,401 female and 4,971 male respondents

Method of interview

Online survey

Supplementary notes

Original question: “Which of the following luxury goods would you prefer to buy? (Choose all that applies)”

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Topics

Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Clothing and apparel market in EuropeM&A in the luxury goods sector
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