Influencing factors to buy luxury goods Indonesia 2024

Published by Hanadian Nurhayati-Wolff, Sep 18, 2024

According to a survey by Rakuten Insight in July 2024, quality was the main influencing factor for respondents in Indonesia for choosing to purchase a luxury item. This was followed by design and resale value. The same survey revealed that Indonesian respondents mostly purchase luxury clothing. 

Leading influencing factors to purchase luxury goods in Indonesia as of July 2024

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Release date

September 2024

Region

Indonesia

Survey time period

July 11 to 30, 2024

Number of respondents

10,372 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: “What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)”

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Topics

Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Clothing and apparel market in EuropeM&A in the luxury goods sector
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