Items purchased through live shopping events or streams APAC 2024, by country

Published by Statista Research Department, Sep 18, 2024

According to a survey on live commerce conducted by Rakuten Insight in the Asia-Pacific region in May 2024, 65 percent of respondents from China stated that they purchased apparel through live shopping events or streams. In comparison, about 37 percent of respondents from Japan bought consumer electronics such as smartphones, smartwatches, or headphones through live shopping events.

Items purchased through live shopping events or streams in the Asia-Pacific region in 2024, by country or territory

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Release date

September 2024

Region

Asia, APAC

Survey time period

May 9 to 31, 2024

Number of respondents

65,897 respondents

Age group

16 years and older

Supplementary notes

Original question: "Which item(s) did you purchase through live shopping events or streams? Choose all that applies."

Number of respondents in:
China: 4,279;
Hong Kong: 1,119; 
Indonesia: 7,059; 
India: 15,053; 
Japan: 46; 
South Korea: 2,257; 
Malaysia: 6,857; 
Philippines: 8,221; 
Singapore: 1,986; 
Thailand: 10,848; 
Taiwan: 4,921; 
and Vietnam: 3,251.

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