Reasons for using the Mercari platform in Japan 2024

Published by C. Diep, Sep 20, 2024

Mercari is a C2C e-commerce platform in Japan that connects consumers selling and buying secondhand goods. According to a survey conducted in June 2024, around 86 percent of respondents stated that they used the flea market application because they wanted to buy desired items at the lowest price possible. From a seller's standpoint, the leading reason was to give away unneeded items to a peer who desired them, with 75 percent.

Leading reasons for using the Mercari e-commerce platform in Japan as of June 2024

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Release date

June 2024

Region

Japan

Survey time period

June 6 to 10, 2024

Number of respondents

1,429 respondents

Method of interview

Questionnaire

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