Familiarity with global luxury brands Indonesia 2024, by gender

Published by Hanadian Nurhayati-Wolff, Sep 18, 2024

According to a survey by Rakuten Insight in July 2024, Dior and Gucci were the most familiar global luxury brand among female respondents in Indonesia. Meanwhile, Gucci was the most recognizable luxury brand for male respondents in Indonesia.

Awareness of global luxury brands in Indonesia as of July 2024, by gender

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Release date

September 2024

Region

Indonesia

Survey time period

July 11 to 30, 2024

Number of respondents

10,372 respondents

Age group

16 years and older

Special properties

among 5,401 female and 4,971 male respondents

Method of interview

Online survey

Supplementary notes

Original question: “Which of the following global luxury brands are you aware of? (Choose all that applies)”

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