Familiarity with global luxury brands Indonesia 2024

Published by Hanadian Nurhayati-Wolff, Sep 18, 2024

According to a survey by Rakuten Insight in July 2024, Gucci was the most familiar global luxury brand among respondents in Indonesia. Dior and Gucci were the most recognizable luxury brand for female respondents in Indonesia.

Awareness of global luxury brands in Indonesia as of July 2024

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Release date

September 2024

Region

Indonesia

Survey time period

July 11 to 30, 2024

Number of respondents

10,372 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: “Which of the following global luxury brands are you aware of? (Choose all that applies)”

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Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Clothing and apparel market in EuropeM&A in the luxury goods sector
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