Chanel and Gucci tied as the most renowned global luxury brands in Japan, as revealed in a survey conducted in July 2024 by Rakuten Insight. Gucci is the most prominent brand of the Kering Group, with 72 stores in Japan operated by the French luxury goods company. Louis Vuitton followed in second place, with 83 percent of respondents recognizing the French luxury fashion brand.
Awareness of global luxury brands in Japan as of July 2024
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Rakuten Insight. (September 3, 2024). Awareness of global luxury brands in Japan as of July 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1493420/japan-awareness-luxury-brand/
Rakuten Insight. "Awareness of global luxury brands in Japan as of July 2024." Chart. September 3, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1493420/japan-awareness-luxury-brand/
Rakuten Insight. (2024). Awareness of global luxury brands in Japan as of July 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1493420/japan-awareness-luxury-brand/
Rakuten Insight. "Awareness of Global Luxury Brands in Japan as of July 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493420/japan-awareness-luxury-brand/
Rakuten Insight, Awareness of global luxury brands in Japan as of July 2024 Statista, https://www.statista.com/statistics/1493420/japan-awareness-luxury-brand/ (last visited November 23, 2024)
Awareness of global luxury brands in Japan as of July 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493420/japan-awareness-luxury-brand/