Social media was the leading information source for luxury branded goods, as revealed in a survey conducted in July 2024 by Rakuten Insight. Around 36 percent of respondents stated that they gathered most of their information on high-end brand goods on social media channels, while brand websites and television tied as the second-most important source.
Leading information sources for luxury brands' goods in Japan as of July 2024
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Rakuten Insight. (September 3, 2024). Leading information sources for luxury brands' goods in Japan as of July 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1493413/japan-information-source-luxury-goods/
Rakuten Insight. "Leading information sources for luxury brands' goods in Japan as of July 2024." Chart. September 3, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1493413/japan-information-source-luxury-goods/
Rakuten Insight. (2024). Leading information sources for luxury brands' goods in Japan as of July 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1493413/japan-information-source-luxury-goods/
Rakuten Insight. "Leading Information Sources for Luxury Brands' Goods in Japan as of July 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493413/japan-information-source-luxury-goods/
Rakuten Insight, Leading information sources for luxury brands' goods in Japan as of July 2024 Statista, https://www.statista.com/statistics/1493413/japan-information-source-luxury-goods/ (last visited November 23, 2024)
Leading information sources for luxury brands' goods in Japan as of July 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493413/japan-information-source-luxury-goods/
