According to a survey conducted by Rakuten Insight in July 2024, 36 percent of female respondents and 40 percent of male respondents in China said they made two to three luxury purchases per year. Notably, merely eight percent of female respondents had never bought any luxury goods.
Frequency of consuming luxury goods in China as of July 2024, by consumer gender
This question was phrased by the source as follows: "How often do you buy luxury goods or high-end product within a year? (e.g. jewelry, cosmetics, watches, shoes, etc.) "
Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.
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Rakuten Insight. (September 3, 2024). Frequency of consuming luxury goods in China as of July 2024, by consumer gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1493408/china-purchase-frequency-of-luxury-goods-by-gender/
Rakuten Insight. "Frequency of consuming luxury goods in China as of July 2024, by consumer gender." Chart. September 3, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1493408/china-purchase-frequency-of-luxury-goods-by-gender/
Rakuten Insight. (2024). Frequency of consuming luxury goods in China as of July 2024, by consumer gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1493408/china-purchase-frequency-of-luxury-goods-by-gender/
Rakuten Insight. "Frequency of Consuming Luxury Goods in China as of July 2024, by Consumer Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493408/china-purchase-frequency-of-luxury-goods-by-gender/
Rakuten Insight, Frequency of consuming luxury goods in China as of July 2024, by consumer gender Statista, https://www.statista.com/statistics/1493408/china-purchase-frequency-of-luxury-goods-by-gender/ (last visited December 21, 2024)
Frequency of consuming luxury goods in China as of July 2024, by consumer gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493408/china-purchase-frequency-of-luxury-goods-by-gender/
