Main factors motivating luxury goods purchases in Japan 2024

Published by C. Diep, Sep 18, 2024

Design was a major factor influencing Japanese consumers to buy luxury goods, according to a survey conducted in July 2024 by Rakuten Insight. Around 29 percent of respondents stated that product design was a major factor motivating them to buy luxury goods, closely followed by practicality and high quality.

Leading factors stimulating luxury goods purchases in Japan as of July 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

September 2024

Region

Japan

Survey time period

July 11 to 30, 2024

Number of respondents

517 respondents

Age group

16 years and older

Special properties

up to three answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "What are the main factors influencing you to buy luxury goods?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Luxury goods in Japan "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Luxury goods in Japan

Overview

5

Market segments

5

Gems and precious metals

5

Imported brands

5

Luxury consumption

5

Further Content: You might find this interesting as well

Topics

Luxury goods in GermanyGlobal personal luxury goods industryLuxury advertising and marketingGlobal prestige/luxury cosmetics Italian luxury fashion companies
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.