Reasons for participating in live commerce APAC 2024, by country or territory

Published by Statista Research Department, Sep 19, 2024

According to a survey on live commerce conducted by Rakuten Insight in the Asia-Pacific region in May 2024, 53 percent of respondents from Indonesia stated that they participated in live commerce or live shopping events to discover new offers or discounts. For respondents from India, the Philippines, and Singapore, the main reason for participating in live commerce was because it was entertaining.

Leading reasons for participating in live commerce or live shopping events in the Asia-Pacific region in 2024, by country or territory

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Release date

September 2024

Region

Asia, APAC

Survey time period

May 9 to 31, 2024

Number of respondents

65,897 respondents

Age group

16 years and older

Supplementary notes

Original question: "Why do you participate in live commerce or live shopping events? (choose up to 3 of the most relevant answers) "

Number of respondents in:
China: 4,279;
Hong Kong: 1,119; 
Indonesia: 7,059; 
India: 15,053 ; 
Japan: 46; 
South Korea: 2,257; 
Malaysia: 6,857; 
the Philippines: 8,221; 
Singapore: 1,986; 
Thailand: 10,848; 
Taiwan: 4,921; 
and Vietnam: 3,251.

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