Reasons against live commerce shopping in Japan 2024

Published by C. Diep, Sep 17, 2024

Unfamiliarity with live commerce was the leading reason for not shopping via live commerce in Japan, as revealed in a survey conducted by Rakuten Insight in May 2024. Around 65 percent of respondents stated that they did not participate in live shopping events because they did not understand how the e-commerce subset worked.

Although popular streaming platforms like YouTube and Showroom have integrated shopping functions on their websites, live commerce participation remained low.

Reasons for not shopping via live commerce in Japan as of May 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

September 2024

Region

Japan

Survey time period

May 9 to 31, 2024

Number of respondents

512 respondents

Age group

16 years and older

Special properties

respondents who have not shopped via live commerce in the past 12 months; up to three answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "If you do not participate in live shopping events or streams, why not?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Live commerce in Asia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Live commerce in Asia

Overview

6

Usage

6

Channels

7

Consumer behavior

5

Further Content: You might find this interesting as well

Topics

Social commerce in AustraliaInternet in AustraliaLivestream commerceSocial commerceE-commerce in Australia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.