According to a survey on live commerce conducted by Rakuten Insight in the Asia-Pacific region in May 2024, 31 percent of respondents from Thailand stated that they regularly purchased items through livestream events within the past 12 months. In comparison, 85 percent of respondents from Japan answered that they did not watch or shop over livestream shopping events in the past 12 months.
Frequency of purchasing an item using live commerce in the Asia-Pacific region in 2024, by country or territory
Characteristic
I regularly shop through livestream events (e.g. more than 6 times in the last 12 months)
I have sometimes shopped through livestream events (e.g. between 3-6 times in the last 12 months)
I rarely shopped through livestream events (e.g. 1-3 times in the last 12 months)
I watch livestream shopping events but don’t shop there.
I do not watch or shop over livestream shopping events.
Original question: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)?"
Number of respondents in: China: 4,679; Hong Kong: 2,892;Â Indonesia: 10,166;Â India: 24,821;Â Japan: 558;Â South Korea: 5,288;Â Malaysia: 10,552;Â the Philippines: 12,317;Â Singapore: 4,788;Â Thailand: 15,240;Â Taiwan: 11,146;Â and Vietnam: 3,943.
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Rakuten Insight. (September 3, 2024). Frequency of purchasing an item using live commerce in the Asia-Pacific region in 2024, by country or territory [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1493350/apac-frequency-of-purchasing-on-live-commerce-by-country/
Rakuten Insight. "Frequency of purchasing an item using live commerce in the Asia-Pacific region in 2024, by country or territory." Chart. September 3, 2024. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1493350/apac-frequency-of-purchasing-on-live-commerce-by-country/
Rakuten Insight. (2024). Frequency of purchasing an item using live commerce in the Asia-Pacific region in 2024, by country or territory. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1493350/apac-frequency-of-purchasing-on-live-commerce-by-country/
Rakuten Insight. "Frequency of Purchasing An Item Using Live Commerce in The Asia-pacific Region in 2024, by Country or Territory." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493350/apac-frequency-of-purchasing-on-live-commerce-by-country/
Rakuten Insight, Frequency of purchasing an item using live commerce in the Asia-Pacific region in 2024, by country or territory Statista, https://www.statista.com/statistics/1493350/apac-frequency-of-purchasing-on-live-commerce-by-country/ (last visited December 27, 2024)
Frequency of purchasing an item using live commerce in the Asia-Pacific region in 2024, by country or territory [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493350/apac-frequency-of-purchasing-on-live-commerce-by-country/
