Purchase criteria for apparel Australia 2024

Published by Statista Research Department, Oct 22, 2024

Quality was the leading factor considered when purchasing apparel among Australian consumers as of September 2024, according to the Statista Global Consumer survey, with around 65 percent of respondents taking this into consideration. Comfort and the durability of a clothing item were also highly important purchase criteria among Australian respondents.

Purchase criteria for apparel in Australia as of September 2024

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Release date

October 2024

Region

Australia

Survey time period

October 4, 2023 to September 18, 2024

Number of respondents

2,016 respondents

Age group

18-64 years

Supplementary notes

Survey question: Out of the following, which are the most important aspects when choosing your apparel (e.g., clothing, shoes, bags)?

Multiple answers were possible. 

If you need more information, you can have a look at the Consumer Insights Methodology.

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Topics

Apparel market in AustraliaApparel market in the U.S.Apparel market worldwide Apparel market in IndiaApparel industry in China
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