Reasons for making in-app purchases in Germany 2023

Published by
Kasia Davies,
Oct 23, 2024

In 2023, around 48 percent of people in Germany said they made in-app purchases because there was a good price to performance ratio. 36 percent were enticed by the easy payment process.

Reasons for making in-app purchases in Germany in 2023

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Sources

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Release date

January 2024

Region

Germany

Survey time period

August 2023

Number of respondents

3,038 respondents

Supplementary notes

In order to depict a structure representative of the population, the sample is weighted by federal state (proportionalization), age and gender. The 2021 census of the Federal Statistical Office was used as the reference file. The results are rounded to whole numbers. Deviations in the totals can be explained by rounding differences.

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Statistics on " E-commerce in Germany "

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Overview

7

Leading online retailers

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Revenues by product category

8

Online customers and payment methods

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