Popular items purchased via live shopping events Singapore 2024

Published by
R. Hirschmann,
Sep 19, 2024

According to a survey conducted by Rakuten Insight on live commerce in May 2024, among consumers who shop via livestream events in Singapore, 44 percent of the respondents listed apparel as a product category they purchased via live shopping events. In contrast, five percent of the consumers selected experiences among their live shopping purchases.

Leading product categories purchased via live shopping events in Singapore as of May 2024

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Release date

September 2024

Region

Singapore

Survey time period

May 9 to 31, 2024

Number of respondents

1,986 respondents

Age group

16 years and older

Special properties

among consumers who shopped via live events

Method of interview

Online survey

Supplementary notes

Original question: "Which item(s) did you purchase through live shopping events or streams? Choose all that applies."

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Topics

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