Leading reasons for live commerce participation Singapore 2024

Published by
R. Hirschmann,
Sep 19, 2024

According to a survey conducted by Rakuten Insight in May 2024 on live commerce, among consumers who participate in live shopping events in Singapore, 40 percent of the respondents said that they joined live commerce or live shopping events because they are entertaining. In contrast, eight percent of the consumers stated that they did so because live auctions were competitive and exciting.

Leading reasons for participating in live commerce events in Singapore as of May 2024

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Release date

September 2024

Region

Singapore

Survey time period

May 9 to 31, 2024

Number of respondents

1,986 respondents

Age group

16 years and older

Special properties

among consumers who shop via live events

Method of interview

Online survey

Supplementary notes

Original question: "Why do you participate in live commerce or live shopping events? (choose up to 3 of the most relevant answers)"

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Topics

Live commerce in AsiaE-commerce in the Asia-Pacific regionShopping behavior in the Asia-Pacific regionSocial commerce in Southeast AsiaE-commerce in Southeast Asia
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