Consumer awareness of global luxury brands Singapore 2024

Published by
R. Hirschmann,
Sep 19, 2024

According to a survey conducted by Rakuten Insight in July 2024 on luxury goods, 83 percent of the respondents from Singapore replied that they were aware of the luxury brand Louis Vuitton. In contrast, 11 percent of the surveyed consumers stated to be aware of the brand Richemont.

Consumer awareness of global luxury brands in Singapore as of July 2024

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Release date

September 2024

Region

Singapore

Survey time period

July 11 to 30, 2024

Number of respondents

4,677 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following global luxury brands are you aware of? (Choose all that applies)"

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Topics

Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Clothing and apparel market in EuropeM&A in the luxury goods sector
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