Products purchased through live commerce in India 2024, by gender

Published by A. Minhas, Sep 16, 2024

According to a May 2024 survey conducted by Rakuten Insight, around 58 percent of women respondents in India stated that they had purchased fashion accessories, such as jewelry and watches, through live commerce. On the other hand, only 13 percent of male respondents reported buying dietary or nutritional supplements through live commerce.

Products purchased through live commerce in India as of May 2024, by gender

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

September 2024

Region

India

Survey time period

May 9 to 31, 2024

Number of respondents

15,053 respondents

Age group

16 years and above

Special properties

among 6,789 female and 8,264 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: Which item(s) did you purchase through live shopping events or streams? Choose all that applies.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Live commerce in Asia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Live commerce in Asia

Overview

6

Usage

6

Channels

7

Consumer behavior

5

Further Content: You might find this interesting as well

Topics

E-commerce in AustraliaE-commerce worldwideAmazoneBay Inc.Internet in Australia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.